Busting Writing Myths

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A never-ending story In their coda to 30 Great Myths About Shakespeare , Maguire and Smith write about how academics should to spend time in the theatre as well as the library. Many productions have given them new insights into Shakespeare in both big and small ways.

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It dispensed with reality in terms of plot and setting, so they were irrelevant, and it gave a different kind of sense of what reality might be, in a more archetypal way. Get on our advance mailing list for news and special features. Sign in. Sign up. It's free. All Rights Reserved. Think you know Pride and Prejudice? Prove it! Emma Smith talks about writing a book that examines some received ideas about William Shakespeare that often distort our view of both the playwright and his plays.

Busting Copyright Myths

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Building data literacy in your media organization is no easy task, but it is doable with training and learning. One of the biggest issues in the industry lies not in the availability of data, but the lack of knowledge about how to understand data and act on it.

Myth #1: If there's no tick box, it's not GDPR-compliant consent

Luckily, content analytics are becoming increasingly user-friendly which helps a lot in terms of encouraging writers, editors, and other content professionals to explore and befriend the data. We built Content Insights with true editors in our ranks and continuously improve it by listening to your feedback, so you can truly get data-informed, not data-blinded.

To find more about how editorial analytics evolved to support data literacy, read here and here. There have been many debates about whether or not there can be such a thing as fully objective journalism. There are many parameters which we can consider for assessing the quality of a certain journalistic piece.

As newsrooms understand that genuine engagement is the holy grail, more and more are investing time and energy into connecting with their audiences. This is not journalism distributed from a pedestal, but rather one sourced and shared via the masses. Does this mean that sometimes the resultant journalism looks subjective? Is this a problem? Not necessarily.

Many advocate for a balance in tone, with accuracy and utter respect for the facts as uncompromising priorities. What a horrible logical fallacy and a generalization this is.


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  • You just have to give them something worthy of their attention and find a topic that genuinely interests them. Did you know? Content Insights can help you discover how the content you produce resonates with your audience. Metrics such as Read Depth show how deeply have people gone reading your articles, while Article Reads indicate the number of times a certain content piece has been read.

    This myth complements the previous one. What many publishers do when they hit the wall or fail to engage their audience is to follow the many tips and tricks online, or to completely change their strategy in an attempt to stay relevant. Staying agile and stepping out of the comfort zone is great, but not when you favor format over story.

    Expert forecasts estimate people will always choose a format that requires the least cognitive strain, but this is obviously not true. The point is, video as a format will not be a savior of the media organization, especially if the supporting structure i. In addition, video might be a more pleasant format for some demographic groups, but this is not to say you should invest all your efforts into production.

    However, this is a vicious circle that leads to no sustainable results. Instead of resorting to clickbait which may bring fresh traffic to your website albeit only for a while you should focus on understanding the expectations of your audience in order to serve them best. In addition, too much content might overwhelm your readers and cause reading fatigue. Quality is always a good choice instead, even if it means publishing fewer pieces. As robotic journalism continues to evolve, many are shushed saying creativity is something machines could never learn.

    Artificial intelligence is advancing remarkably and currently computer programs and software are capable of producing stories in record time, and even conducting interviews.

    #5onFri: Busting Five Writing Myths That Might Be Holding You Back

    However, they cannot ask follow-up questions and their output relies on the information humans insert. The development of AI should not be perceived as a threat.

    6 Writing Myths Busted!

    Technology can be our ally: for instance, robots can take up more mundane tasks while reporters focus on investigating and writing more complex stories. We heard this one a lot: content people should stick with what they do best and business developers should focus on adjusting and executing the set strategy. The truth is, these two departments need to work together in order to achieve shared business goals.

    Take the example of native advertising. Native advertising might even be a revenue model for a certain publisher, which means content strategy and business strategy overlap. Editors know how to preserve editorial control and create stories that will satisfy both the brands that hired them and their audience, while business strategists know how to lock in deals and establish long-term partnerships. Both parties need to work unanimously for best results and are two sides of the same coin.

    Perhaps understandably, these publishers wanted to explore and define this new territory in order to know what they were dealing with, and they did so by comparing it to what it is familiar to them: print publishing.